KBMax Blog

Kevin Jackson

Recent Posts

CPQ Goes Retail, Mass Customization Goes Mainstream

Posted by Kevin Jackson on 3/6/19 2:06 PM

CPQ has gone retail.  It is not enough that Amazon is offering shoppers same day delivery for a hundreds of thousands of items.  Shoppers today expect companies to meet their every need and request in real-time.  For most companies this poses a challenge.  

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Topics: "visual configuration"

The Top 3 Reasons Why We're Excited About This Week's Connections

Posted by Kevin Jackson on 6/11/18 12:42 PM

Connections is a brand new Salesforce event that’s happening this week in Chicago. It will include sessions, workshops and thought leadership in digital marketing, commerce, and customer service. The ultimate goal is to learn how to CONNECT with your customer in an entirely new way because their expectations have dramatically changed in this fourth industrial revolution.

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A Picture is Worth a Thousand Words. An Interactive Experience is Worth 600,000.

Posted by Kevin Jackson on 3/15/18 1:17 PM

A picture is worth a thousand words. An interactive 3D product configuration communicates information to the human brain at a rate of 60 pictures per second. Let's put it this way, in the 10 seconds it took you to read the previous sentence your brain would have processed the equivalent of 600,000 words of information in an interactive 3D experience.

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