KBMax Blog

Virtual and Augmented Reality Will Transform Furniture Retail

Posted by Thomas Plocher on 1/23/17 11:21 AM
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Lately, we are seeing a significant increase in requests for 3D visualization technology from furniture stores in the US and Europe. It appears that the furniture industry is now catching up moving from flat 2D images to 3D models and starting to adopt VR and AR. See the article in internetRETAILER.com - Ashley Furniture will launch an in-store virtual reality experience.
 
“KBMax has demonstrated good 3D capabilities and mentioned that VR and augmented reality is part of their plans for the software.”
 
We provide 3D visualization technology, today along with the ability to integrate with all major E-Commerce systems such as Demandware, Magento, or Digital River. Some projections put AR and VR retail investments at close to $30 billion by 2020. Deciding how to play early and which bets to place now, will let retailers take the lead in this technology. 80% of customers are more likely to visit a store that offers entertainment and 80% saying the same about stores offering VR and AR technology, while 79% are more likely to visit stores that offer interactive experiences that help customize products, too.
 
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AR technology related to homeware is already evolving. Retailers let customers place furniture into their customer’s houses within an app on the smartphone, and show people how to assemble and use products step-by-step with “live” customer support.
 
For instance, homeware retailer Ikea conducted a research on buyers and found that 14% of customers have bought wrong sized furniture for their rooms, over 70% say they do not know how big their homes are, and 33% admit to being confused about measuring up. To increase customer service and eliminate ordering error Ikea takes advantage of AR technology.
 
The bottom line:
Virtual reality (VR), along with its sister technology augmented reality (AR), offers retailers the opportunity to transform how people shop. One customer might try on shirts without having to travel to the store. Another might order furniture on the spot, confident that it’s right for the house. Applications using either technology stand to eliminate customer pain points, elevate customer service, and create a differentiated, personalized customer experience.
 

Topics: CPQ