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Salesforce World Tour - CeBIT 2017, Hannover

Posted by Thomas Plocher on 3/27/17 2:41 PM
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I had a chance to visit Germany's premier Salesforce World Tour @ CeBIT 2017 event, which took place from March 20th to 24th, 2017. It was Salesforce's second appearance at the annual CeBIT, which takes place in Hannover. This high energy event combined with the attendance of high quality people and exhibitors is a great place to network and learn from each other.
"For the second time Salesforce World Tour @ CeBIT 2017 took place during CeBIT from 20th – 24th March 2017 – both events together are more than just the sum of two leading events."
'Best Friends' at the Salesforce World Tour @ CeBIT
The Partner Forum at the Salesforce World Tour @ CeBIT was this year once again the hub for exchange between partner companies, resellers and channel experts. In addition, partner awards for outstanding achievements have been presented for the second time. CeBIT is the trend monitor for the ICT industry, but also the main event for exchange between partners, resellers and channel experts. Joint successes find their start, new projects are initiated, synergies are explored and new strategic partnerships are founded here.
"At the Salesforce World Tour @ CeBIT, we would like to support the exchange between partners and show them how important they are to us and our customers," said Markus Reischl, Salesforce's Regional Vice President Alliances & Channels EMEA Central. "This is why we have further expanded our PartnerForum this year with the Partner Lounge and are looking forward to more than 150 guests..."
The Salesforce Partner ecosystem is now as broad as its customers' needs and offers diverse added value. For example, ISV partners are developing vertical and horizontal solutions on the Salesforce platform that complement native applications. Global system integrators, on the other hand, are supporting the implementation of Salesforce projects worldwide. Salesforce is close to its customers thanks to local sales and implementation partners.
Clear the stage: SME close-up
Salesforce is bringing mid-sized digital pioneers and innovative projects to the stage at the Salesforce World Tour @ CeBIT, showing how to successfully balance tradition and transformation. A diverse program of exciting national and international industry experts, institutions and associations offered inspiring insights and making digitization a tangible experience. "There are already very many positive examples of German SMEs showing that digital transformation is easily manageable with strong partners, a well thought out strategy and the appropriate technologies," says Harald Esch, responsible for SME sales at Salesforce. "It's important to learn from each other and help shape this change together."

As part of our SME close-up program they offered SMEs a big stage, presenting exciting and inspiring showcases and creating a forum for exchange. From the history of SMEs to the factories of the future, visitors found broad insight into the issues shaping mid-sized businesses. For a whole week, visitors had the opportunity to meet deciders from the mid-sized business world and discuss various perspectives on digital transformation. Dr. Nikolaus Förster offered honest entrepreneurial confessions in his reading from what must be the world’s most honest management book "My Biggest Mistake". Gather insights from bitter defeats and benefit from the life experiences of outstanding German entrepreneurs.

Whether your question is on the digitization of business processes, Industry 4.0 or how a changing age affects business models, this program covered the abstract issue of digitization approachable from several perspectives, answering the most burning questions with experience while demonstrating the successful expansion of customer relationships. Our speakers and experts will provide valuable insights and tips for small, mid-sized and family-run companies. Apart from the large podium, there will also be the opportunity to exchange ideas in a smaller circle and receive specific recommendations for action in workshops with our experts.
Fuckup Nights® at the Salesforce World Tour @ CeBIT
Failure is a risk for start-ups - but unlike in the US, where failure is accepted as normal, it is still considered a stumbling block in Germany. Experiencing a few failures, learning from them and taking new paths is indispensable for founders on the way to forming a successful company.

It is precisely on these small and large stumbling blocks in their professional careers that entrepreneurs reported during Fuckup Nights® , a world-renowned conference series. "We want entrepreneurs and those thinking of becoming them to find in their fear of failure the courage to arise stronger from mistakes and small setbacks," says Yannick Kwik, explaining the idea behind the event series.

18 years ago, Salesforce itself was a start-up. And even though it is the fourth largest software company in the world today, Salesforce still has a lot of start-up culture and a very successful Salesforce for Start-ups program. Nothing is better suited as a platform of exchange than the Salesforce World Tour @ CeBIT for national and international start-ups to share their entrepreneurial experiences and report on mistakes they have made and what they have learned from them. "We need a new awareness of failure. Failure and rethinking are part of the personal educational path of every entrepreneur. Innovative ideas must find their place in the market, inspire investors and finally be implemented in practice. Since it is quite normal that not everything always runs smoothly, trying and rethinking are necessary and absolutely welcome," says Yannick Kwik, Global CEO of Fuckup Nights®.

Failure can have very different reasons, as company founder and investor Olaf Sprinz knows. "My first company failed because the roles of the eight founders were improperly regulated - even though all of our competencies were represented in the team. My second major company went bankrupt because our core business was declining while we focused on investing in new business areas against the financing bank. At CeBIT Fuckup Nights® on the Salesforce stage, he showed why these mistakes were the basis of his success today.

Topics: CPQ