Taken from an excerpt from Aberdeen Research Report on Configure Price Quote.
"What exactly is Configure Price Quote? Aberdeen defines it as “a technology enabler with which selling organizations manage their opportunity-to-order (or lead-to-win) methodology with automated tools that impact the speed and accuracy of developing quotes, proposals, contracts, and products.
The most common application solutions help literally configure, price, and generate quotes for buyers of goods and services.” In other words, CPQ helps sales operations teams support their front-line sellers by allowing them to work smarter, not harder."
KBMax could not agree more. We have seen customers like Merck increase efficiency and throughput at astounding rates by using our CPQ features. Add in the CAD automation configurator component and its an awesome tool for both sales and engineering.